ted brown / game developer
ESPN U: College Town
Can you take a small-town college and turn it into a major power at the highest levels of university play? Find out in College Town!

Built on the framework of Social City, a breakaway success on Facebook, ESPN U: College Town was designed to leverage the synergy between Playdom, Disney, ESPN, and Buzz Monkey, taking aim at the explosive growth happening in social games at the time. I stepped into the (previously unfilled) Lead Design role scant weeks before launch, but boardroom battles between the various stakeholders kept the timetable and priorities under constant flux. It was a great lesson in staying on target and true to a game's promise to its customers.
Role: Lead Designer
Developer: Buzz Monkey Software
Publisher: Disney / Playdom
Platform: Facebook
Year: 2010

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